new

Funnels & User Journeys

Understand how users move through your product.

Conversion Funnels:
build funnels to see where users drop off, with drop-off reasons that explain why, plus smart funnel suggestions to get started faster. A funnel measures conversion across up to five steps, where each step is either a route (like
/cart
) or a custom event (like
checkout_completed
), and either can match a prefix. Above the chart you get
Conversion
,
Biggest drop
, and
Time to convert
, and each step reports its own session count and drop-off.
Complete within
controls how long a session has to move from the first step to the last before it stops counting as a conversion, and
Compare to previous period
shows the change in percentage points against the prior window. Clicking any step opens the sessions that stalled there, along with the errors they hit.
Save a funnel
to track its conversion over time.

rum-journeys-funnels

On-demand history:
backfill a saved funnel's metrics so you can analyze past performance immediately, not just from today forward.
User Journeys:
follow the real paths users take across your app.
Pathways
draws the routes people actually took as a left-to-right graph, with each node showing a page's session count and exit rate, and each edge showing how many sessions took that path. Clicking a node redraws the graph starting from that point and opens the sessions behind it, along with the share who
left there
or
hit an error
, so a high exit rate mid-path is easy to spot.

rum-journeys-pathways

Custom Events:
track the product events that matter to your business and use them across RUM. Anything sent through
addEvent()
shows up in
Analyze
, where you pick a measure, an aggregation, and a group-by to render it as a table, a trend, a top list, or a distribution. Custom events are counted per session and per user, and can be used directly as funnel steps.

rum-events-over-time

Check out the RUM Interface guide for the full breakdown.